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SMEET is a local term used for cement.

S – Success
M – Motivation
E – Excellence
E – Environment
T – Technology


“To be a premier manufacturer and supplier of quality building materials in Qatar and the region”


“To manufacture and deliver quality building materials with a continual commitment to excellence, innovation and Best-Practices”


Integrity: We interact among ourselves and with others with honesty, openness, trust & mutual respect.

Respect:  We conduct our business in an innovative and proactive manner that exhibits integrity, a spirit of collaboration, and  respect .

Motivation: Success does not come easily, especially in a world of intense competition. We are passionate about what we do, and motivated to excel in every aspect of our business through:

  • Dedication & commitment
  • Progress & Success

Creativity:  Creativity and innovation is the key to our success. We encourage new ideas, initiatives, and promote creative solutions. We capitalize on our:

  • Knowledge
  • Skills
  • Education & Training
  • Experience
  • Support
  • Team work

To lead the industry through creativity, innovation and excellence.

Team Work: We work together towards common purpose and goals with harmony & proactively seeking  innovative & effective solutions.

Service: Offering premier customer service and establishing strong Customer relationship is our priority. We Anticipate, Understand and Respond in a timely and effective manner.   Effective communication is the foundation of our personal and business relationships.

Excellence:  We strive towards ‘Best Practice’ to achieve excellence, continuously setting new standards for ourselves and others.

Qatari Diar
BARWA Real Estate
The First Investor
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